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חינמי: אפילו ללא פרסום, ניתן להעלות מוצרים ולהופיע בתוצאות חיפוש.
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מעבר לשאלת נפח החיפוש ומספר התוצאות בגוגל, רוב הסיכויים שבין המתחרים שלנו יהיו אתרים שלמים המוקדשים רק לחולצות ולבגדים, ולהם חברת קידום אתרים יהיה קל יותר לתפוס מיקומים בנושא הזה.
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